The condition of mobile gaming during the economic downturn

In its report titled “Identify the Mobile Apps and Categories Defying the Economic Slump,” emphasizes mobile applications during the economic downturn. The most spent apps continue to be mobile games. The mobile app industry is not immune to inflation,…

How to balance monetisation and increase retention

For free-to-play games, the two primary methods of monetisation are in-app purchases (IAPs) or in-app advertisements (IAAs).