Way To Win The Marketability Test

Reasons behind failing marketability test challenge among hypercasual game development and how to improve them.

How to balance monetisation and increase retention

For free-to-play games, the two primary methods of monetisation are in-app purchases (IAPs) or in-app advertisements (IAAs).

Mobile game metrics that developers shouldn’t forget

There is a number of mobile game metrics that developers need to focus on the way of making your products into hits.

How to enhance the first time user experience

The make-or-break point for mobile games often relies on a user’s first experience once loading a game.