The $4.4B merger between Unity and ironSource is now complete

The formal merger between Unity and ironSource has been completed. The two businesses will now work together to produce an end-to-end platform for developers to build and monetize games. Back in July, ironSource, an ad-tech company providing developers with tools…

How to create an effective Cross-Channel Marketing strategy

Everything is changing and so is Marketing, marketers are now switching to cross channel marketing instead of multi-channel marketing.

Why are Hyper-casual games at the top of free games chart?

Find out about hyper-casual games, what defines the heat of this game and the reason why hyper-casual games stay on top in this moment.