How to enhance the first time user experience

The make-or-break point for mobile games often relies on a user’s first experience once loading a game.

How to create an effective Cross-Channel Marketing strategy

Everything is changing and so is Marketing, marketers are now switching to cross channel marketing instead of multi-channel marketing.

Benefits of an Ad Mediation

What is an Ad Mediation and how does it work? Let’s find out about all benefits that an Ad Mediation brings to publishers.

Vietnam – One of world’s most dynamic gaming markets

Southeast Asia is a major region for mobile gaming growth, in which Vietnam stands in the top with studios like OneSoft, Amanotes.

Why are Hyper-casual games at the top of free games chart?

Find out about hyper-casual games, what defines the heat of this game and the reason why hyper-casual games stay on top in this moment.