WHAT ARE HYPERCASUAL GAMES?
Unlike other mobile games, which can take months to produce, conceptualize, and prototype, Hypercasual games can be launched into the market within a short period of time. Hypercasual games are mobile games that are instantly playable and lightweight…
Rollic, a Zynga subsidiary, buys the casual game developer Popcore
Zynga announced today that their subsidiary, Rollic games, has completed the acquisition of hypercasual company Popcore games, the financial terms of which were not disclosed. The move is expected to improve Zynga’s position in the hypercasual gaming market and highlight…
CMA Filings reveal Microsoft intends to create its own ‘next generation game store’ for mobile
Microsoft’s acquisition of Activision Blizzard was a meticulous and protracted process. The two key players in the agreement, the US and UK governments, have yet to provide regulatory permission. However, Microsoft highlighted its mobile goals in response to the UK…
Hyper-casual games will be heavily affected by this new Google Play policy update.
The new policy update will address intrusive ads, alarms, VPNs, and the impersonation of brands and other apps. Google is making significant changes to its advertising policy in order to improve the user experience on mobile apps and…
Vietnam – One of world’s most dynamic gaming markets
Southeast Asia is a major region for mobile gaming growth, in which Vietnam stands in the top with studios like OneSoft, Amanotes.