AppLovin purchases MoPub from Twitter for $1 billion cash

Mobile ad firm AppLovin has entered a definitive agreement with Twitter to acquire mobile advertising network MoPub for $1.05 billion in cash.

Top Mobile Games Worldwide for September 2021 by Downloads

Pokémon Unite, Destiny Run, Garena Free Fire, Subway Surfers and PUBG Mobile are the top 5 of most downloaded mobile games in September 2021

What to expect from a publishing deal

Securing a publisher is an important step in releasing a game that many developers are unsure of.

How to balance monetisation and increase retention

For free-to-play games, the two primary methods of monetisation are in-app purchases (IAPs) or in-app advertisements (IAAs).

Top Grossing Mobile Games Worldwide for September 2021

Genshin Impact, Honor of Kings, PUBG Mobile are the top 3 grossing ones for September 2021.

How to ideate in the hypercasual games space

As the hyper casual mobile games market expands there has been a flow of original games, and of unoriginal, copycat products trying to squeeze into the market.

Tilting Point partners with Huya to bring SpongeBob: Krusty Cook-Off to China

US free-to-play mobile game outfit Tilting Point has partnered with Chinese live-streaming platform Huya to bring SpongeBob: Krusty Cook-Off to mainland China.

Mobile game metrics that developers shouldn’t forget

There is a number of mobile game metrics that developers need to focus on the way of making your products into hits.

How to enhance the first time user experience

The make-or-break point for mobile games often relies on a user’s first experience once loading a game.

Voodoo buys Beach Bum to diversify monetisation from ads to IAPs

Paris-based hypercasual publisher Voodoo has acquired Israeli startup Beach Bum for an undisclosed sum.

No new games were approved to release in China during 2021 August or September

According to the South China Morning Post, no new games were approved by Chinese regulators in August or September.

Rovio opens new studio in Canada

The leading game studio – Rovio will open a new studio in Canada in the near future.