Zynga and the ambition in Blockchain gaming

Zynga, a global leader in interactive entertainment, announced that it has appointed Matt Wolf as its Vice President, Blockchain Gaming. Wolf will focus on the opportunity to integrate ​​non-fungible tokens (NFTs) and blockchain technology into Zynga’s existing portfolio and owned IP and develop games from inception that are built with NFTs as part of the core gameplay loop. “With blockchain having a greater prominence in the digital economy, Wolf will help Zynga reach a new addressable market through NFTs and legitimize new ownership possibilities for gamers on our platforms. We are excited about the benefits that NFTs and blockchain technology can bring to our existing titles, new game pipeline and the future of gaming.”

“Zynga’s mission to connect the world through games makes NFTs and blockchain technology a natural next step in its evolution. Web3 token-based systems will allow us to innovate and deliver new forms of player value in our games, while also transforming how players interact with each other,” said Wolf. “By creating an integrated experience that enables players to become owners in their gaming journey, our goal is to expand Zynga’s audience reach and drive stronger engagement and retention. Above all, we are focused on maintaining a secure, inclusive and eco-friendly approach while harnessing this technology to enhance our player experience.”

What are NFT Games?