Generative AI application in game development | Game blog #4
For many years, artificial intelligence (AI) has been a key component of video game development. In procedurally generated games (like roguelikes), AI is typically employed to produce in-game behavior in non-player characters (NPCs) or new landscapes. However, generative AI is…
Tips on successful mobile game onboarding | Game blog #3
As hybrid-casuals are on the rise, mobile games become more complex and onboarding UX gains more recognition as a crucial process in engaging and retaining players. Afterall, making a great first impression will present your game more appropriately, and boost…
Hybrid monetization: The growing trend | Game Blog #2
Introduction to Hybrid monetization What is hybrid monetization? This is still a novel concept as it has surfaced only in recent years. Still, hybrid monetization has gradually become more popular and prevailed over other forms of monetization in the…
Top Hybrid-casual meta layers | Game Blog #1
In order to optimize player experience, Hybrid-casual games often combine many “spice” elements to make the game more interesting, among them are meta layers. The meta layers are used to produce long-term motivation, which build on the core gameplay,…
What are Hyper-casual games?
Unlike other mobile games, which can take months to produce, conceptualize, and prototype, Hypercasual games can be launched into the market within a short period of time. Hypercasual games are mobile games that are instantly playable and lightweight…
Niko Partners estimates a growth of Asian gamers by 2026.
According to a new report by Niko Partners, the number of gamers in ten Asian markets will approach one billion by 2026. Read the full report here. Despite a tough global economy, Niko Partners expects the PC and mobile gaming…
Rollic, a Zynga subsidiary, buys the casual game developer Popcore
Zynga announced today that their subsidiary, Rollic games, has completed the acquisition of hypercasual company Popcore games, the financial terms of which were not disclosed. The move is expected to improve Zynga’s position in the hypercasual gaming market and highlight…
Data.ai: The condition of mobile gaming during the economic downturn
In its report titled “Identify the Mobile Apps and Categories Defying the Economic Slump,” Data.ai emphasizes mobile applications during the economic downturn. The most spent apps continue to be mobile games. The mobile app industry is not immune to inflation,…
Unity Q3 revenues are higher, but losses widen to $239.6 million
As the company controls expenses in the face of economic uncertainty, the CFO reports that earnings are “in line with forecast.” In its third-quarter report, Unity showed an increase in sales from its game engine business year over year but…
Beta for Google Play Games for PC is released
Google Play Games has announced beta testing in new areas. Indonesia, the Philippines, Malaysia, Singapore, Canada, Mexico, and Brazil are the current countries where the platform is accessible. Residents of these countries can download the PC beta version to play…
The $4.4B merger between Unity and ironSource is now complete
The formal merger between Unity and ironSource has been completed. The two businesses will now work together to produce an end-to-end platform for developers to build and monetize games. Back in July, ironSource, an ad-tech company providing developers with tools…
AdOne – Year Journey: A Throwback in Time
AdOne celebrated our first birthday just a week ago. And let’s say a year at AdOne is everything but ordinary. So here is a short recap of everything AdOne has achieved over the year. Organizational structure In just 6 months,…